It was only matter of time this would happen … According to the Hollywood Reporter The Marley Family and a Seattle-based private equity firm, Heckler Associates, have partnered to launch a new Marijuana brand called Marley Natural.
The New York City-based company will offer pot-infused creams, accessories and strains of “heirloom Jamaican cannabis,” all cleanly packaged by Heckler Associates, which has also branded New Balance and Starbucks Coffee. Executives stated that the cannabis itself will be sold as “loose packed” buds, oils or concentrate.
“This is what the end of prohibition looks like,” said Brendan Kennedy, CEO of Privateer Holdings, which owns Marley Natural. “Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it. … We’re committed to social change, environmental sustainability and building a professional, responsible and legal cannabis industry.”
It just seems natural that Daddy should be part of this conversation. … As Daddy would say, ‘Make way for the positive day.'” said daughter Cedella Marley. Son Rohan Marley added, “Herb is for the healing of the nation; herb is for the meditation; herb is for the higher vibrations.”
Check out the promo video below.