The upcoming summer staging of the popular Sumfest annual event will take on an all-virtual production, having had to abandon the usual venue-patron-artiste trinity. This new operating protocol has been adopted to observe safety measures in accordance with the ongoing Covid-19 global pandemic.
The digital summer festival will also incorporate a highlight segment that serves to complement the existing panel and live performance features.
This Sumfest Spotlight retro element of the festival, dubbed A Taste of Sumfest, will revisit the vault for previous beloved performances, which will then be streamed in a best-of styled package. The series will be streamed on Facebook and Instagram between July 20-23.
“The week of activities negotiated provided the opportunity not only for a virtual 2020 Sumfest feature but also for a walk down memory lane to experience some of the brightest moments of the past 27 years… It will facilitate a wider audience, of millions, for our performers, an incomparable market for our sponsors, and an excellent showcase for Jamaica,” chairman and CEO of Downsound Entertainment, Joe Bogdanovich, shared in a release.
Lady Saw, Elephant Man, Rygin King, Cocoa Tea, Koffee, Beres Hammond, Masicka, Spice, Aidona, Vybz Kartel, Mavado and Shabba Ranks will be featured in the spotlight series.
Meanwhile, the list of acts that is scheduled for July 24 and 25 live performances remain unreleased.